I collaborated closely with communications and the Mission Critical team to design an interactive "brochure" that would be accessible via a QR code on sales collateral and the Data Centers & Mission Critical overview webpage. For each conference, I created unique campaign links with Google Analytics for the QR codes to be used on the sales collateral I designed. We prioritized a digital experience due to the innovative space we were pursuing, but wanted to make it a useful sales tool that could double as a method to track leads and success at specific conferences.